Made for your free time

One plan worth doing.
The one that's yours.

Hic reads the deeper layers of the places around you and the things you care about, then turns them into a single plan worth doing. Real places, ready to go. Not ten tabs. One answer.

Live it, don't tick it.  Live in 12 European cities.

A Hic plan in Milan: Pinacoteca di Brera, a hidden garden and natural wine
See it in action

Real plans, real streets.

A plan that reads like a friend wrote it, a route that walks, and a city you can explore by feel.

Exploring Milan in 3D
The plan's walking route on the map
A Hic plan in Milan, stop by stop
The idea

Every place wears a surface: the obvious landmark, the first result, the bar everyone already knows. Underneath is the layer that's yours. Hic reveals it, right when you can act on it.

Stories, people, memory, music, architecture, food. The same address can be nothing to one person and everything to another. When Hic gets it right, there's only one reaction: how did it know?

Hauptstraße 155 · Berlin
Just an address. Unless…
To a Bowie fan, it's the flat where he lived his Berlin years and made “Heroes.”
To you, with two free hours, it's a Schöneberg walk that ends in the perfect coffee.
Same address. Hic shows each person the layer that's theirs.
Why it feels different

Hic doesn't match places. It understands the connection.

A map shows you restaurants and landmarks. Hic sees how the pieces of a night fit together. For you.

You in Berlin:Bowiebrutalist architectureomakase
Hauptstraße 155
Where Bowie made “Heroes.” Start where the story is.
A raw-concrete landmark
The building you'd cross town for. Ten minutes on foot.
An eight-seat omakase
Exactly your kind of dinner. Booked for 8pm.

One coherent evening. The magic isn't any single pick. It's that Hic understood how they belong together.

How it works

Open it. Get one plan. Go.

Speed is the whole point. Hic collapses the distance between “what should I do?” and “I'm going.”

1

Open Hic

No forms, no filters, no planning session. It already reads the city, the hour, the weather and what you care about.

2

Get one plan

Three to five real places, in the right order, that actually flow. One answer worth doing, not a wall of options.

3

Tap “Let's go”

Directions, timing and bookings in one move. Not feeling it? Reshuffle the whole plan in a tap.

Communities

Exploration is the next social graph.

You're not only connected by who you know, but by where you go, what you notice, and the layers you unlock. Hic turns that into real communities you can actually show up for.

● Lugano

692 Run Club

Thursday evenings along the lake, easy pace, everyone welcome. It ends, as it should, at the bar.

● Milan

Brera Sketchers

First Sunday of the month. Sketchbooks out in the courtyards, coffee after, no talent required.

● Everywhere

Your people, by what you do

Led by locals, open to anyone curious. Follow a community, feel its pulse, and turn up in the real world.

What Hic is not

The competitor isn't an app. It's friction.

Too many options, too much research, too little certainty to actually go, and the evening slips away. Hic is built for confidence over abundance: one plan, worth doing.

Not a search engine Not a map full of pins Not a “top 10” list Not an endless feed Not a generic itinerary Not a marketplace with no point of view
The Hic mark, a tree's cross-section
The mark

Why the logo is a tree.

The Hic mark is the cross-section of a tree: rings of history and meaning laid down around a single place, no two alike. It is the whole idea in one image. Every place has layers, and Hic finds the one that's yours.

Hic
hic

Here. Now. Go.

Hic is live across 12 European cities on iPhone, with more finding their layers. To live is to explore, so start tonight.

Milan · Rome · Florence · Paris · London · Madrid · Barcelona · Berlin · Amsterdam · Brussels · Zurich · Lugano